Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia.
Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, within search and more diversified areas of performance marketing, including content, UX, data, web development and social.
Pictured L-R: Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi
Founded in 2006 by digital specialists Terence Hooi and Kevin Hooi, Scorch is headquartered in Melbourne with offices in Sydney and Manila, comprising of 50 staff. With a strong team of 50 digital experts, the agency offers digital consulting across a wide range of performance marketing services, including search, social, content, UX, web development and owns proprietary technology including Remarket360, Definico and PEM.
Following the acquisition, Scorch Founders Terence Hooi and Kevin Hooi will continue to manage all operations of Scorch, retaining their current roles of CEO and COO respectively reporting to Dan Kalinski CEO iProspect Australia.
Simon Ryan, CEO of Dentsu Aegis Network ANZ, said, “This acquisition will unlock the ability of Dentsu Aegis Network‘s digital businesses to scale up operations and capabilities and lead the way in the Australian performance marketing industry.”
“Strategically and culturally, Scorch is a strong fit for our growing Australian group. Both Dentsu Aegis Network and Scorch have an embedded entrepreneurial culture with a heavy focus on innovation and a digital-first approach to marketing. I’m very excited to welcome Terence, Kevin and the team at Scorch to Dentsu Aegis Network.”
Matthew Crook, chief strategy officer and CEO of performance & data for Dentsu Aegis Network ANZ, added, “Having worked alongside Scorch as both partner and competitor over the years, we have a great deal of respect for the business and the people within it. Scorch’s tenure, reputation and capabilities are rare in the Australian market, and will deliver capability to Dentsu Aegis Network that supports our digital ambitions and long term vision.”
Terence Hooi, founder of Scorch, said, “ It is rare opportunity to join an organisation which shares the same strategic vision and values of integrity and innovation that we hold dear. The digital-first strategic direction of Dentsu Aegis Network makes it a very natural partner for Scorch.
“We’re very excited to embark on this new opportunity and the continued evolution of the business that the team and I built from the ground up over 10 years ago.”
Scorch’s prorprietary tools include Remarket360, an EDM and SMS platform with unique delivery technology and inbuilt segmentation system. Definico is an SEO and change management risk detection technology which identifies SEO risks faster and in real time. PEM is Perfect Efficiency Model which is a methodology for achieving high yield from adwords bidding. The acquisition includes Scorch’s operations in Sydney (SearchFound Pty Ltd) and in Manila (Scorch Philippines).
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]