Dentsu Aegis Network Acquires Majority Share Of Scorch

Dentsu Aegis Network Acquires Majority Share Of Scorch
SHARE
THIS



Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia.

Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, within search and more diversified areas of performance marketing, including content, UX, data, web development and social.

Pictured L-R: Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi

Founded in 2006 by digital specialists Terence Hooi and Kevin Hooi, Scorch is headquartered in Melbourne with offices in Sydney and Manila, comprising of 50 staff. With a strong team of 50 digital experts, the agency offers digital consulting across a wide range of performance marketing services, including search, social, content, UX, web development and owns proprietary technology including Remarket360, Definico and PEM.

Following the acquisition, Scorch Founders Terence Hooi and Kevin Hooi will continue to manage all operations of Scorch, retaining their current roles of CEO and COO respectively reporting to Dan Kalinski CEO iProspect Australia.

Simon Ryan, CEO of Dentsu Aegis Network ANZ, said, “This acquisition will unlock the ability of Dentsu Aegis Network‘s digital businesses to scale up operations and capabilities and lead the way in the Australian performance marketing industry.”

“Strategically and culturally, Scorch is a strong fit for our growing Australian group. Both Dentsu Aegis Network and Scorch have an embedded entrepreneurial culture with a heavy focus on innovation and a digital-first approach to marketing. I’m very excited  to welcome Terence, Kevin and the team at Scorch to Dentsu Aegis Network.”

Matthew Crook, chief strategy officer and CEO of performance & data for Dentsu Aegis Network ANZ, added, “Having worked alongside Scorch as both partner and competitor over the years, we have a great deal of respect for the business and the people within it. Scorch’s tenure, reputation and capabilities are rare in the Australian market, and will deliver capability to Dentsu Aegis Network that supports our digital ambitions and long term vision.”

Terence Hooi, founder of Scorch, said, “ It is rare opportunity to join an organisation which shares the same strategic vision and values of integrity and innovation that we hold dear. The digital-first strategic direction of Dentsu Aegis Network makes it a very natural partner for Scorch.

“We’re very excited to embark on this new opportunity and the continued evolution of the business that the team and I built from the ground up over 10 years ago.”

Scorch’s prorprietary tools include Remarket360, an EDM and SMS platform with unique delivery technology and inbuilt segmentation system. Definico is an SEO and change management risk detection technology which identifies SEO risks faster and in real time. PEM is Perfect Efficiency Model which is a methodology for achieving high yield from adwords bidding. The acquisition includes Scorch’s operations in Sydney (SearchFound Pty Ltd) and in Manila (Scorch Philippines).

Please login with linkedin to comment

molly: the real thing performance marketing scorch scorch iprospect web security

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]