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Reading: Denny’s Mocked As ‘Mr Sausage’ Mascot Looks Like Human Faeces
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B&T > Marketing > Denny’s Mocked As ‘Mr Sausage’ Mascot Looks Like Human Faeces
Marketing

Denny’s Mocked As ‘Mr Sausage’ Mascot Looks Like Human Faeces

Staff Writers
Published on: 14th September 2017 at 12:10 PM
Staff Writers
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American fast food chain Denny’s has copped some social media flak after debuting its new sausage mascot to restaurant customers over the weekend.

However, it’s been quickly pointed out that the fedora-wearing breakfast menu item bares an uncanny resemblance to a walking turd.

Screen Shot 2017-09-14 at 9.07.28 am

Denny’s has had characters for its breakfast menu (there’s also a fried egg, pancake, hash brown, a slice of bacon and a mug of coffees) since 2014, however, the poo-shaped “Sausage” has largely flown under the radar until now.

Despite Sausage’s similarity to something more unfortunate, the company is sticking by him. “‘Sausage’ has been an important part of the family since [2014],” John Dillon, Denny’s CMO said. “That said, Sausage has been looking for an opportunity to out-shadow his breakfast counterparts for a while, so it was only a matter of time before he tried to jump into the spotlight. While this unflattering comparison was never in his plan, he won’t let it stop him from enjoying his 15 minutes of fame.

“We do not have any plans to change how Sausage looks because…well, he looks exactly how a breakfast sausage should look. And of course, we’d hate to give Sausage a complex because we – and his Grand Slams family – love him just the way he is,” he said.

However, social media had been less kind. Check out some of the responses below:

Screen Shot 2017-09-14 at 9.12.22 am

Screen Shot 2017-09-14 at 9.12.53 am

Screen Shot 2017-09-14 at 9.05.41 am

Screen Shot 2017-09-14 at 9.06.26 am

Screen Shot 2017-09-14 at 9.06.45 am

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TAGGED: Denny's, fast food marketing
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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