Delicious. Launches New Digital Show Celebrating Australia’s Culinary Scene

Fran Flynn Photography & Design
www.franflynn.com.au
0422997401
B&T Magazine
Edited by B&T Magazine



News Corp Australia’s leading premium food and lifestyle brand delicious., has today debuted a digital-first video program for Australian audiences titled Make it delicious. You can watch the first episode here and the trailer here.

The program is hosted by chef Darren Robertson (featured image) from Three Blue Ducks and The Farm, Byron Bay, and takes viewers on a food journey around Australia following the creation of one great meal at a time, meeting the chefs, farmers and producers who help make it delicious.

Robertson will show viewers how to whip up restaurant-quality dishes at home with tips and tricks from some of the biggest names in food including Peter Gilmore, Josh Niland, Colin Fassnidge, Khanh Nguyen, Adam D’Sylva and Alanna Sapwell.

Each episode of the eight-part half-hour series can be watched in its entirety or broken down into segments that can be enjoyed in isolation – allowing consumers to decide on their own content journey.

With the brand tagline “food is life, make it delicious”, News Corp Australia’s editorial director of premium food and travel Kerrie McCallum said the title of the program was an easy decision.

delicious. is a brand that brings the story of food to life – through the people, the plates, the produce, the places, and the passion. There are so many stories we’ve always wanted to tell and food is central to it all,” she said.

“Our new program weaves together really interesting anecdotes, lessons and experiences from the unique mix of talent that delicious. is known for, to create something entertaining and informative that speaks to the heart of our brand ethos.

“What I love most is the innovative way we’ve produced this series to be a digital and social first concept. It can be viewed in the traditional linear format, and the program can be taken apart so each segment can be used in its entirety to stand alone on site or a social platform to really reach where our audience is at now.

“We’ve been leaders in video content and know this is where the audience is, so we’ve created a show with the audience in mind, reaching our audience wherever and whenever they are consuming content.”

McCallum also announced Make it delicious. will launch with Aussie stock brand Massel as its headline partner.

“Massel has always been passionate about food and we are proud to be a launch partner with Make it delicious. as they share their passion and the collective experience of Australia’s best chefs to make fine food accessible for the home cook,” said Massel director of sales and marketing, Mark Caine.

“The program is ambitious, beautifully made and reflects our brand values with quality, flavour, sustainability and health.”

Leveraging the authority of Australia’s leading premium food brand, Make it delicious. is created by the award-winning delicious. editorial team and produced by PDB Creative.

Make it delicious. will premiere weekly on delicious.com.au and its social channels from today, Thursday 7 April. The series will be amplified across the News Corp Australia Network.




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