EXCLUSIVE: Deepend has won two new FMCG clients as its track record with French mustard label Maille leads to more Menora Foods brands.

The creative communications agency has picked up Menora Foods’ Peckish and Wattle Valley brands digital strategies.

Deepend’s responsibilities will include branding, design, website development, communications and social media.

The agency’s remit with Maille has also been expanded and now includes management of its social media channels and digital strategy.

Chris Crammond, Deepend’s managing partner, said: “Our dynamic team has built a close relationship with Menora Foods since acquiring Maille in 2012. The more recent Peckish and Wattle Valley additions to our roster are a tribute to this thriving relationship and the success of our digital-storytelling for Maille, particularly on social media. We are excited to be playing a significant role in transitioning both the Peckish and Wattle Valley brands into the digital landscape and further growing Deepend’s FMCG offering”

Deepend also works with Ferrero Chocolates, Grill’d and Sacla Pesto.