Free-to-air TV provider, Freeview Australia, has today announced the appointment of Dean Dezius as its new General Manager.
As a former Vice President of Entertainment Channels at Fox Networks Group for the Asia Pacific region, Dezius brings over 25 years’ media experience to the role with a track record in developing critical and commercially successful content for global audiences.
He also brings leadership, strategy, brand and digital skills from his time with multiple media organisations including Fox International and Foxtel.
Dezius replaces interim general manager, Karim Yousfi who had steered the operations of Freeview over the past 18 months and oversaw the successful launch of the digital TV platform’s new HbbTV product, which was recently nominated for an international Award at the HbbTV Symposium in Paris to be held next Wednesday.
“I am very proud of the work that the Freeview team has delivered to significantly grow and improve the user experience, with a 30 per cent uplift in audience engagement with Freeview since the new product became available for smart TV users,” said Freeview Chair, Helen Clifton.
“Dean was the stand-out candidate for our new General Manager with strong marketing and strategic skills and the experience to take Freeview to the next level.
“I look forward to working alongside Dean as we continue to build on the success of Freeview.”
Dezius was equally enthusiastic about his new role.
” I am looking forward to working collaboratively with Helen Clifton and the Freeview board along with the dedicated Freeview team to ensure the continued successful development and roll out of Freeview services,” he said.
“With a focus on continued product improvement and marketing, Freeview remains committed to delivering the best content to all Australians for free.”
