B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: DDB Unveils Latest Work For Volkswagen’s Tiguan
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > DDB Unveils Latest Work For Volkswagen’s Tiguan
Advertising

DDB Unveils Latest Work For Volkswagen’s Tiguan

Staff Writers
Published on: 27th April 2017 at 8:28 AM
Staff Writers
Share
2 Min Read
SHARE

DDB has unveiled its new nationwide campaign for the Volkswagen Tiguan SUV launched Sunday evening; showcasing its desirable and advanced technology.

The Tiguan is Volkswagen’s most technologically-advanced SUV to date.

“The Tiguan is a class leading car in a cluttered SUV category. It’s packed full of technology and was a multiple 2016 Car of the Year award-winner,” Ben Wilks, Volkswagen general manager marketing, said.

“Our brief was to show that the Tiguan, and the technology in it, is extremely desirable,” he said.

Check out the new ad below:

The campaign, developed by agency partner DDB Sydney, depicts how the Tiguan’s technology is so advanced it is desired by those even beyond this galaxy.

“This is the kind of brief any creative would love,” Ben Welsh, DDB chief creative officer, said.

“We’re delighted with, and very proud of, the finished work – it’s exciting, dramatic and has a funny twist. Most importantly, it doesn’t shy away from being a car ad. The car is so integral to the story, it’s effortless,” he said.

Volkswagen and DDB Sydney worked with production company Scoundrel and director Tom Noakes to make the ad.

“Tom was brilliant. We knew we had a great script and Tom brought it to life magnificently,” said Welsh.

The campaign features a 60-second cinema ad, 30-second TV ad with a 15-second reprise, as well as two bespoke 15-second ads, outdoor and a range of digital media.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: McCann Sydney, poll, Thomas Hutley
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?