DDB Sydney Names New Managing Director

DDB Sydney Names New Managing Director
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Omnicom’s DDB Sydney has announced the appointment of Priya Patel as its new managing director.

Patel most recently worked as a consultant for David Jones, and prior to that was MD of Y&R in London.

She has also worked across brands such as Harvey Nichols, Philips, Virgin Media, Marks & Spencer, BBC, Lloyd’s, and Bank of Scotland.

DDB Australia chief executive Andrew Little said: “It gives me great pleasure to welcome Priya to the DDB Group in Australia.

“With extensive brand advertising experience and a proven track record in new business, she is the right person to lead DDB Sydney to continued success into the future.”

Commenting on her appointment, Patel said: “I started my career as a grad at DDB London and I absolutely loved it. Coming back to that DDB culture was a huge drawcard. They look after their people and really grow talent.

“I firmly believe in the importance of building relationships and teams over time, and that’s something I’m really looking forward to doing at DDB.

“I’m really excited to be joining Andrew and such a talented team, and getting stuck into working on some big, famous accounts.”

Patel will commence her role at the agency in mid-July. DDB Sydney is continuing its recruitment process for a chief strategy officer, while DDB Australia’s Leif Stromnes – who is the MD of strategy and innovation – acts in the role.

Patel’s appointment comes after DDB Sydney announced last month it had poached Nick Russo from M&C Saatchi to be its new managing partner.

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