Integrated communication services firm Daylight Agency has secured several new accounts and added additional projects to its portfolio which will see it undertake a mix of creative and communication work for companies across a breadth of sectors.
The new wins include world-leading facial recognition platform Verify Faces, international disinfection system Airande and boutique accounting and wealth management firm Bishop Collins. The agency has also picked up new work for Essilor Australia & New Zealand, the global leader in prescription lenses, for whom previous projects have been undertaken.
The new wins will draw upon Daylight’s skillsets in strategic planning, brand management, media relations, and corporate communication. In addition, Daylight’s reputation management arm, First Light Consulting, will provide government relations and issues management support.
Daylight Agency’s chief client officer Chris Gray [feature image] said the company was fortunate to secure new clients and projects at a time of global downturn.
“We are extremely pleased to welcome new brands to our stable and to add additional work for past clients which will utilise both our consumer and corporate expertise,” he commented.
“All of these organisations are leaders in their respective fields and we are delighted to support and strengthen their brands among customers and other stakeholders.
“In particular, Verify Faces will allow us to tap our international network as we roll-out the business initially in the US, where facial recognition technology is being readily embraced. Verify Faces is an Australian-borne start-up that has developed an innovative and world-leading ‘Social Platform Management’ tool which enables consumers to control and manage their online profile while protecting themselves against identity fraud.
“Meanwhile Airande, a cutting-edge disinfection system, is another exciting company we will launch on the global stage. The Airande system was created by an Australian-based scientific team in collaboration with researchers at universities across the globe and is a game-changer when it comes to disinfection. Now is the ideal time to introduce this innovative product as the world continues to struggle with managing the coronavirus crisis.”
The Daylight Agency currently services a wide portfolio of multi-national, national and local firms from its Sydney office. The agency is a one-stop communication shop offering advertising, digital and social, marketing, public relations and reputation management. It is also a member of Worldwide Partners Inc, the world’s fastest growing network of independent creative agencies.
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