David Parkinson Joins TBWA\NZ As GM Of Digital And Innovation

David Parkinson Joins TBWA\NZ As GM Of Digital And Innovation
SHARE
THIS



TBWA\NZ has looked outside of the advertising industry to hire David Parkinson as GM of Digital and Innovation, to drive the rapid growth of TBWA\NZ Group digital offerings and deliver transformation initiatives.

Parkinson’s initial focus will be to build out the TBWA\NZ Group’s digital offering alongside the newly established DX offering, which brings together the best talent across the group to deliver CX and brand seamlessly.

Joining from Barker Hughes, a global energy technology company and with over 15 years’ experience at General Electric as Chief Information Officer for Oil and Gas Australia and New Zealand, Parkinson has exceptional end to end digital knowledge and the experience to deliver transformation both within TBWA\NZ Group and for its partners.

Catherine Harris, TBWA\NZ Group CEO says the hire bolsters the agency’s transformation journey and will deliver a fresh perspective on CX and digital innovation for the industry.

“It’s extremely exciting to see vastly different talent moving into the group. Dave is such a rare talent. He is technically and operationally exceptional, has deep transformation experience from GE, is a wonderful leader, can thrive in a creative environment and is a heck of a lot of fun.

“DX is a new offering from TBWA\NZ Group that will combine the power of CX with the disruptive brand platforms TBWA is known for. With his experience in transformation, we’ve hired Dave to work with the DX team to integrate our main agency offering with the exceptional customer experience work already being carried out by our group.

“With the launch of TBWA\MAKE and our investment in DX, innovation and agency transformation are key priorities,” says Harris.

Parkinson will be a member of the agency’s Senior Leadership Team  and his passion for digital will maximise cross-group opportunities with DAN (The Digital Arts Network) to deliver innovative digital solutions.

Shane Bradnick TBWA\Group Chief Creative Officer says, “David has a great energy and the ability to make the complex appear simple. He has an incredible track record with deep digital knowledge.

“More agencies need to hire unique people when it comes to innovation and we need to look beyond our own industry to do this. This not only expands what we offer to our clients and makes us more effective partners, it allows us to apply creativity in vastly different ways.

“All the great agencies are more innovative when they have talent from diverse sectors. David’s background and experience are already opening up new creative opportunities.”

Away from work, David enjoys spending time with his whanau, enjoying the beauty of
ngā taonga o Aotearoa and has a side hustle in car restoration.

David comments, “It’s wicked to be joining a talented team, in a business with a reputation for unconventional thinking. I bring a background of operational excellence, executed at scale with technical innovation at the core and by combining these principles, we’re already working on significant opportunities to deliver valuable outcomes for our clients. We’re  on a mission to build next level ways for people to interact with brands and with great work.”

Feature image L-R: Shane, David, Catherine 

Please login with linkedin to comment

Latest News

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
  • Media

Eastern Standard Times Hold Launch Event In Deeply Cultural Setting

Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
  • Media

Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’

On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
  • Media
  • Opinion

Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands

B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]

Opinion

by B&T Magazine

B&T Magazine
Google Creates New Way For You To Filter Through The News Stories You See
  • Technology

Google Creates New Way For You To Filter Through The News Stories You See

Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
  • Technology

In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors

While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
  • Marketing
  • Technology

AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022

Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]