David Jones Cops Flak For Colourless Christmas Window Display

  • 12243150_1201011483246469_1323534678336244128_n
  • 12235121_1201011439913140_3846725422301437450_n
  • 12241334_1201011436579807_1150555680208365663_n
  • 12239506_1201011433246474_5632143931293371149_n
1 / 4
SHARE
THIS



It’s beginning to feel a lot like people need to stop complaining on Facebook; David Jones’ black and white Christmas window display is receiving some social media backlash because it lacks ‘festive colours’.

After B&T reported that David Jones was kicking butt with its latest youth focused marketing campaigns,it looks like this round of the department store war has gone to rival Myer.

DJs Christmas window display is being criticised on Facebook and Twitter for making a mistake of biblical proportions with its black and white display. This Christmas the windows at David Jones stores in Melbourne’s Bourke street and Sydney CBD  have been designed by illustrator James Gulliver Hancock.

But people should just calm their farm because Hancock will be appearing throughout the Christmas period to colour in parts of his display.


Twitter:

Facebook:

david jones1 davidjones2 davidjones3 davidjones4

A David Jones spokesperson has said the windows “tell the story of the David Jones Christmas elves gathering gifts from all corners of the globe to bring back to Santa’s workshop,” and also “showcase James’ unique and playful style, and reflect the fascination for colouring-in that appeals to both young and old.”

Featured images from David Jones’ Facebook page.

Please login with linkedin to comment

chandon Pepsi MAX Sorry

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]