Retired football ace and generally way-too-attractive individual David Beckham has thrown his support behind a new UK anti-malaria campaign.

The ad for charity organisation Malaria No More UK – for which Beckham is a founding member – is titled “Malaria Must Die – So Millions Can Live” and sees Becks trapped inside a glass box that’s been swarmed by thousands of blood-sucking mozzies.

It’s the work of creative agency R/GA Creative and presages a meeting of the Commonwealth Heads of Government that will happen in London in April. Check out the powerful spot below:

Commenting on the ad, Beckham said: “As the mosquito film shows, these insects are annoying in places likes the UK but in many parts of the world, a mosquito bite is terrifying and deadly, leading to malaria and the loss of a child’s life every two minutes. This is totally unacceptable, especially when we know how to prevent and cure it.