David Beckham Leads Star-Studded Adidas Football Promo, Using WhatsApp
Some of the biggest names in football have come together for a short commercial to promote Adidas’ new Predator Freak boots.
The two-minute spot, which was shared in a cut-down clip on David Beckham’s Instagram page in a paid partnership with Adidas Football, follows a WhatsApp group’s conversation set up by the former English football star—who now co-owns Inter Miami.
The #Squad chat includes Beckham, as well as a raft of footballers, including Manchester United’s Paul Pogba, and Real Madrid manager Zinedine Zidane and player Marco Asensio.
French women’s footballer Wendie Renard and English women’s footballer Toni Duggan also make an appearance, alongside an American-football cameo from NFL rising star Patrick Mahomes, among others.
View this post on Instagram
The clip sees the footballers showing pictures and videos of their new football boots, and ends with “everyone is typing” after Beckham asks who would make the best football squad.
Renard, who plays for Olympique Lyonnais Féminin, also shared the commercial, in full, on her Instagram page.
View this post on Instagram
It comes after Adidas unveiled its new Predator Freak football boots, which it said are designed specifically for football. Adidas said the boots have been “engineered to help support athletes to become the best version of themselves”.
The new Predator Freak features 360° coverage of Adidas Demonskin technology. First introduced last season, the performance innovation is created by a layer of rubber spikes—calibrated by a computer algorithm—laid in a formation that aligns to key contact points with the ball.
Source: Adidas
Informed by direct elite player feedback, the Adidas product creation team have now extended this coverage of spikes for the 2021 design, deliberately positioning them with the aim of enabling superior control and increased ball swerve.
Manchester United’s Paul Pogba said: “From first wear, I knew adidas had created something special with their Demonskin material.
“As soon as I touched the ball, I really felt a difference in the way my foot connected. I’m happy my experience with it so far has impacted the new Predator design.”
The Predator Freak range will also include shin guards and goalkeeper gloves featuring the Demonskin technology, extending the same sensation of grip and control across all positions on the pitch.
Featured image source: Instagram/davidbeckham
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