To mark the launch of Predator Mutator, adidas has created a campaign to celebrate the ‘unfair advantage’ that the new Predator 20 Mutator will give players with its new DEMONSKIN innovation, an all-new technology, developed to enhance grip on the ball and maximise control.
The film features appearances from a host of Predator players – including Man Utd’s Paul Pogba, Barcelona’s Marc-André ter Stegen, Tottenham Hotspur’s Dele Alli, American star Becky Sauerbrunn and even a quick cameo from David Beckham himself.
Amsterdam’s TBWA\NEBOKO created the ‘100% Unfair’ campaign, which is a global, 360 marketing push, including a hero film, social campaign, eye-catching print and out-of-home executions, and an epic product film which captured the unfair nature of the Predator boots.
The campaign rolls out globally including key markets the US, the UK, Europe and Asia.
https://www.youtube.com/watch?v=KxTwv00g3JA
