To mark the launch of Predator Mutator, adidas has created a campaign to celebrate the ‘unfair advantage’ that the new Predator 20 Mutator will give players with its new DEMONSKIN innovation, an all-new technology, developed to enhance grip on the ball and maximise control.
The film features appearances from a host of Predator players – including Man Utd’s Paul Pogba, Barcelona’s Marc-André ter Stegen, Tottenham Hotspur’s Dele Alli, American star Becky Sauerbrunn and even a quick cameo from David Beckham himself.
Amsterdam’s TBWA\NEBOKO created the ‘100% Unfair’ campaign, which is a global, 360 marketing push, including a hero film, social campaign, eye-catching print and out-of-home executions, and an epic product film which captured the unfair nature of the Predator boots.
The campaign rolls out globally including key markets the US, the UK, Europe and Asia.
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]