B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • Anthony Albanese
  • WPP
  • oOh!Media
  • Special
  • Ten
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Dating App Match Says ‘Self Love’ Is Better Than A Dodgy Partner In Racy New Outdoor
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Dating App Match Says ‘Self Love’ Is Better Than A Dodgy Partner In Racy New Outdoor
Campaigns

Dating App Match Says ‘Self Love’ Is Better Than A Dodgy Partner In Racy New Outdoor

Staff Writers
Published on: 21st October 2022 at 10:28 AM
Staff Writers
Share
2 Min Read
SHARE

[B&T advises this article contains adult themes.] You would think masturbation is utterly contrary and counter-intuitive to a dating app, however, that’s the very approach taken by lovebirds site Match in a racy new outdoor campaign that’s just popped up around New York and Los Angeles.

The series of print billboards suggest – probably, rightly – that having some lone pleasure time is probably a far better option than shacking up with a hellish partner.

The campaign comes with a series of witty taglines and is the work of New York-based creative agency Mojo Supermarket.

Some of the lines include: “If all they talk about is crypto, invest in yourself”, “If they’re the ghosting type, be your own boo” and “If they’re only hot and you’re only bothered, just make yourself hot and bothered.”

The campaign will run on TikTok, Instagram and podcasts, while Match has also collaborated with pop stars Ariana and the Rose to create an original sound for an accompanying influencer campaign that will feature social media personalities who share their own dating stories.

Commenting on the work, Mojo Supermarket’s strategy director, Rachelle Avila, said: “2022 has officially become the year of mindful dating.  Adults are tired of the mindless swiping, wasted time on first dates and situationships that go nowhere. We’re seeing wellness transform beyond just personal well-being and into relational well-being.”

 

 

 

 

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Match, Out Of Home
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s News Boss Departs To Lead Perth Bears
15/05/2025
Cairns Is Booming, Your Business Could Too
15/05/2025
TV Ratings (14/05/2025): Home & Away Drama Keeps The Drama Rolling On Quiet Ratings Night
15/05/2025
Paramount+, Volvo Cars, Stayz & Hahn Among Val Morgan Cinema Partners On Mission: Impossible 8
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?