Dating App Addicts Beware! Your Data Is Potentially Being Shared With Advertisers

Bangkok, Thailand - July 22, 2019 : iPhone user touching Tinder logo on iPhone screen to open the app.
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Some of the world’s most popular dating apps have been found to be sharing user’s personal data with thousands of advertising partners.

Data being shared includes information about a user’s location and their sexuality, according to a Norwegian consumer group study.

The study found dating apps such as Grindr, Tinder and OkCupid have been sharing personal information to around 100 other businesses.

A report by The Norwegian Consumer Council found social networking app for the LGBTQI+ community Grindr shares the GPS data, IP addresses, ages and genders of its users.

The study, funded by the government, found that sharing this data implicitly discloses users’ sexual orientation and in some cases, drug taking habits.

Tinder, the most downloaded data app in the world, has also been accused of sharing user data with at least 45 companies owned by the Match Group, while also sharing location and age of users with marketing firms.

OkCupid has been found to share information from users’ personal profiles relating to sexual orientation, drug use and political views with an analytics company.

Norway’s data protection commissioner Bjorn Erik Thon said in a statement that sharing location data for gay people, in particular, can be risky in certain “extreme circumstances”.

He said: “There are still some who do not want to be open about their orientation, and there are many countries in the world where being gay carries great risks.”

While the report covers Norway in particular, in the US, consumer groups have written to regulators asking them to look into whether the apps have broken any laws there.

“All of these apps are available to users in the US and many of the companies involved are headquartered in the US,” they wrote.

Tech giants have been increasingly scrutinized over data privacy issues followed the 2018 Cambridge Analytica scandal where tens of millions of Facebook profiles were harvested without users’ consent.

 

 

 

Please login with linkedin to comment

dating apps grindr OkCupid Tinder

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]