A new platform has launched in Australia that enables digital publishers, marketers and their partners to automatically transform complex data into shareable and interactive data stories.
Nugit pulls in data from multiple sources into one stream, using artificial intelligence – including natural language generation, trend detection, and narrative development – to convert these streams into business content so information is instantly available to all stakeholders.
The platform integrates directly with 25 marketing tools including Google Analytics, Facebook Ads, DoubleClick for Publishers, MOAT, Instagram and LinkedIn.
The enterprise version of Nugit allows companies to add internal and third-party data via a universal data connector.
Nugit is a cloud-based subscription service that charges monthly fees based on the number of data sources a customer requires.
With customers in 18 countries, the start-up monitors over 340,000 campaigns from over 61,000 unique data sources. Nugit has raised US$8 million in funding from venture capital firms such as Sequoia Capital and Wavemaker.
The platform’s global clients include Facebook, Samsung, Audi, IBM, Sanofi, GSK, and Johnson & Johnson, with an Australian client set to be announced shortly.
With its headquarters in Singapore, Nugit was founded in 2013 by Australian entrepreneur David Sanderson (pictured above).
Having previously worked for marketing services businesses in the region, including as the Asia-Pacific head of search for Maxus, Sanderson saw the need to free businesses from the burden of analytics by making the important stories buried within data accessible to everyone in real time.
“It’s insane that many marketing organisations and publishers are still using the same tools they were 10 years ago to analyse and share information, such as cleaning up data in Excel or Tableau, screenshot dashboards, cutting and pasting and putting it into a PowerPoint presentation to share with clients or colleagues,” he said.
“For marketers to turn their data into meaningful stories with a narrative and context, bring out the insights, and do this consistently at scale, a different kind of solution powered by more intelligent technology is needed.
“We’ve had time and space to think about this recurring problem and build the world’s first data storytelling platform.
“Australia is such a great market for creativity, media strategy and execution. If we can remove the burden of data wrangling and help marketers keep pace with business requirements and do what they do best, I think we can make a big impact.”