Data: Digital News Media Now Read By 15.7 Million Aussies

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Digital news media is read by 15.7 million Australians, or 85 per cent of the population, according to the latest emmaTM (Enhanced Media Metrics Australia) data for November 2018.

Across digital and print, news media is read by 17.4 million people or 94 per cent of the population.

In print, newspapers are read by 12.1 million people, or 65 per cent of the population.

Metro newspapers are read by 9.9 million people, or 53 per cent of consumers.

Regional and community newspapers are read by 5.8 million people, or a third of the population.

NewsMediaWorks CEO Peter Miller said: “The strength of our publishers’ digital news brands has been embraced by readers as they seek out trusted, credible and authentic news content in this era of fake news and privacy breaches by the social media platforms.

“And this growth comes as newspapers continue to hold their ground.

“News media is Australia’s most trusted media channel for both content and advertising, demonstrated in the latest News Media Index which shows continued improvements in advertising revenue as companies seek brand-safe environments”.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 7.64 million readers. The Herald Sun followed, reaching 4.52 million readers and The Daily Telegraph on 4.2 million.

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