Digital news media is read by 15.7 million Australians, or 85 per cent of the population, according to the latest emmaTM (Enhanced Media Metrics Australia) data for November 2018.
Across digital and print, news media is read by 17.4 million people or 94 per cent of the population.
In print, newspapers are read by 12.1 million people, or 65 per cent of the population.
Metro newspapers are read by 9.9 million people, or 53 per cent of consumers.
Regional and community newspapers are read by 5.8 million people, or a third of the population.
NewsMediaWorks CEO Peter Miller said: “The strength of our publishers’ digital news brands has been embraced by readers as they seek out trusted, credible and authentic news content in this era of fake news and privacy breaches by the social media platforms.
“And this growth comes as newspapers continue to hold their ground.
“News media is Australia’s most trusted media channel for both content and advertising, demonstrated in the latest News Media Index which shows continued improvements in advertising revenue as companies seek brand-safe environments”.
The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 7.64 million readers. The Herald Sun followed, reaching 4.52 million readers and The Daily Telegraph on 4.2 million.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]