Dan King has been appointed managing director of Edge Melbourne. King is a former director of digital at JWT and director at Tongue in Melbourne and brings considerable digital and BD know-how to the role. Most recently King has worked as head of strategy and client services at Keepers – a specialist marketing agency.

King said of the new role: “My experience in tech and data will play a broader role, pushing Edge to fulfil their mission of delivering a one-to-one content experience at scale. I want to help accelerate that nationally,” Dan King says.

Edge currently has offices in Sydney and Melbourne. In Sydney Edge works with clients including Suncorp, AUSSIE Home Loans, Volkswagon, LendLease and Pet Barn and iin Melbourne with clients such as Australia Post, ANZIFF and Australian Unity and Australian Super. Together with managing partner and head of strategy in Sydney, Richard Parker, King will now target Victorian business owners in the retail, FMCG, telco, travel, financial services and property sectors.

“There’s no great content shop really nailing it in Melbourne right now,” said King. “There’s a massive opportunity in Melbourne where many head offices for content rich categories are located including; financial services, retail and FMCG. These brand sectors need to build a better and more direct relationship with content. There’s also plenty of automobile brands based in Victoria who could benefit from being more content centric,” he said.

Fergus Stoddart, managing partner and commercial director at Edge said: “Aside from his tech and data expertise, Dan King is excellent at innovating digital communications strategy and ideas that connect with and engage with audiences in unexpected ways.”

King takes up his role immediately and will work from the Edge offices on Lonsdale Street in Melbourne.