Australia’s favourite ice cream cone*, Drumstick, has joined forces with a couple of Aussie Legends to celebrate summer and two new flavours; Glamington and One Tough Cookie Dough.
Inspired by Australia’s favourite housewife, Dame Edna Everage, Glamington is a sponge cake flavoured ice cream with a raspberry swirl, topped with choc-coconut ice cream, chocolate sauce and a sprinkle of coconut.
With her signature glasses and lavender coloured hair, the mythic bird of paradise Dame Edna said, “My Drumstick is quite superior I believe. Cookie Dough is fine for a “Working Class Man” like Jimmy Barnes, but my Glamington ice cream is simply divine. Wrap your lips around THAT Possums!“
One Tough Cookie Dough has been created in honour of Australia’s legendary Rocker – Jimmy Barnes. One Tough Cookie Dough is a cookie dough flavoured ice cream studded with cookie dough pieces, topped with lush chocolate sauce and cookie crumb.
“It’s one hell of an ice cream,” Barnsey said.
“I’m stoked to be working with Drumstick and celebrating Aussie legends and I’m honoured to have been considered as one of them”.
The new flavours and the rivalry between Dame Edna and Barnsey on who is the biggest legend has been brought to life in a talk-show style content series which will hit screens in November .
Emma-Jane Collins, sales & marketing director at Peters Ice Cream said that the brand is delivering huge Aussie flavours to satisfy the big Aussie appetite for life.
“We’re gearing up for a legendary summer with the launch of the our new Glamington and One Tough Cookie Dough ice creams, created as a celebration of all those little legends out there,” Collins said.
* Based on Combined Sales of ice cream cones in Grocery & Convenience (Aztec – Quarter To 22/02/15)
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]