CX agency Lavender has appointed Mitchell Seeto to the role of Experience Design Director as it continues to expand its CX capabilities.

Seeto was most recently associate creative director at The White Agency and brings with him almost two decades’ experience in digital and experience design, having also worked at Dimension Data, Hutchison and GPY&R. The clients he’s helped along the way include Lexus, Kimberly-Clark, Lendlease, Sussan, Lion, Nestlé and Commonwealth Bank.

At Lavender, he will report to head of experience and service design Eric Folger and help lead the agency’s growing experience design and UX capabilities, working closely with the strategy, data, creative, business and service design teams to realise customer-centred experiences, services and products.

Lavender CEO Roy Capon said: “In Mitchell we’ve found the perfect combination of experience design and UX with a deep empathy for customers and their journey. He makes a brilliant addition to the team and will play an invaluable role in Lavender Consult and the expansion of our experience design and UX capabilities. This is the most rapidly growing part of our business as the market responds to our promise to deliver truly transformative CX for our clients.”

Seeto added: “Lavender has a highly collaborative and open culture. Our vision is to create a team of designers who can explore new ways of working and look at experience design as more than only what people interact with, but how the total experience can be made more meaningful and useful for the customer.”