Cummins&Partners Reels In John West

Cummins&Partners Reels In John West
SHARE
THIS



Cummins&Partners has been appointed by Simplot Australia as agency of record for the John West brand.

The win comes following a competitive pitch late last year, and means that Cummins&Partners will have responsibility for all communications for the iconic seafood brand effective immediately.

Managing director of C&P Melbourne Tom Ward said, “We’re delighted to welcome Simplot Australia to the family here at C&P, and to be working on a brand as famous and beloved as John West – we’re looking forward to doing great work together in 2016.”

Chief marketing and digital officer at Simplot Australia Fiona Allen added, “Throughout the pitch process, we were impressed by Cummins&Partners’ insight, energy and their progressive approach to solving our brand challenges.

“We’re looking forward to working with them to further cement John West’s position in the Australian market as ‘The Best’.”

 

Please login with linkedin to comment

Big Brother Departures video player measurement report

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine