Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]

Posted 49 minutes Ago

Recommended

by B&T Magazine

Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.

YouTubers Josh Pieters (pictured right) and Archie Manners (pictured left) have revealed the biases of ‘Royal Experts’ against Meghan Markle and Prince Harry. Pieters is perhaps best known for getting Katie Hopkins to accept a ‘C-U-N-T’ award. In a YouTube video, Pieters and Manners posed as a production company and interviewed Royal Experts about Meghan […]

Posted 2 minutes Ago

Recommended

by B&T Magazine

A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]

APAC’s leading independent creative company Special Group Australia has welcomed creative duo Matt Bladin and Phoebe Sloane to the fold.

Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]

A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]

Posted 40 minutes Ago

Recommended

by B&T Magazine

Network 10’s execs will be privately sending a prayer of thanks to Oprah Winfrey as they won the night with a share of twenty nine per cent. According to OzTAM, it was watched by 1.37 million people, showing there’s nothing more fascinating – even to Australians – than British royal family drama. The interview was, […]

Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]

Simon Reeve, formerly a presenter on Sunrise and game show host, was made redundant by Channel 7 in June 2020. Reeve sued the network last September on the grounds that they had breached his Fair Work rights. He has requested more than $500,000 in unpaid entitlements and compensation. Seven countersued, arguing that he was not an […]

Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]

Posted 1 hour Ago

Opinion

by B&T Magazine

According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]

Posted 2 hours Ago

Opinion

by B&T Magazine

A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]

The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]

QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.

To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

GHO has appointed Hamish Stewart as an equity partner in the business.  Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing. 

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.

The agency produced the commercial in just a few short months, when they were awarded the brief by Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah at the end of last year.

Institute Of Data & the Ponds Institute are easily confused. Yet, one's the science of the epidermis & the other isn't.

They say "the world's your oyster". That is unless you happen to be a Sydney Rock with a Kilpatrick or mornay dressing.

Posted 23 hours Ago

Recommended

by B&T Magazine

Tinder is supporting the LGBTQIA+ community in rural NSW with a double-decker bus. Sounds like a plot to a film to us.

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

Posted 23 hours Ago

Recommended

by B&T Magazine

Thinking of sending your daughter to Pymble Ladies' College? Confirm the exhorbitant school fees with this new campaign.

Here's some top work from "across the ditch". And by "ditch" we mean the Tasman Sea to New Zealand and not North Sydney.

Enero's new CFO Carla Webb-Sear is down Officeworks getting supplies as we speak. Including a "JOHN" pencil case.