Carlton & United Breweries (CUB) and the National Rugby League (NRL) have announced a new partnership, taking the relationship into its 19th year.
The elevated partnership includes CUB becoming the official beer and cider partner of the Kangaroos and Harvey Norman Jillaroos Australian representative team and CUB becoming the official beer and cider partner of the Holden State of Origin series.
Under the agreement the VB Friday Night Football partnership will also continue.
CUB’s VP of Marketing, Richard Oppy, was pleased to reaffirm CUB’s proud, long-term sponsorship of rugby league in Australia. “We’re delighted to continue our partnership with the NRL. It’s a terrific relationship and we are looking forward to taking our sponsorship leverage to the next level,” Oppy said.
“CUB has a long association with rugby league in Australia and we’re proud to be continuing to develop world class fan engagement initiatives to support this great and iconic game.”
NRL chief commercial officer Andrew Abdo said the NRL and CUB partnership would continue to deliver great outcomes for two of Australia’s most iconic brands.
“CUB has been a supporter of rugby league and its fans over many years and we thank them for a partnership that is extending to be one of our longest standing,” Abdo said “We look forward to even greater opportunities together in the years ahead.”