Criteo, a commerce media adtech platform, has inked a new retail media partnership with Adore Beauty, an Australian online beauty retailer.
The partnership will see Criteo power its retail media offering across Australia and New Zealand.
Through this deal, Adore Beauty will introduce onsite Sponsored Products advertising across its digital environments, powered by Criteo’s retail media technology. The offering will enable brand partners to reach Adore Beauty customers at key moments of product discovery, consideration and purchase.
The initial launch will see sponsored products introduced across Adore Beauty’s search and category pages, beginning on web before extending to the app.
A second phase is expected to explore product detail page and onsite display ads, creating additional opportunities for beauty brands to connect with shoppers throughout the purchase journey.
Criteo will support the integration, advertiser demand, campaign activation, reporting and closed loop measurement through its Commerce Yield and Commerce Max platforms.
The partnership builds on Criteo’s existing relationship with Adore Beauty, where Criteo supports customer acquisition and measurable growth through performance campaigns. Adore Beauty’s data-driven attribution enables the retailer to evaluate Criteo’s contribution across the broader customer journey, rather than relying solely on last click measurement.
“Our customers come to Adore Beauty to discover, explore and shop from a wide range of beauty brands, so there is a natural opportunity to bring brands closer to customers throughout that experience,” said Katrina Rose, chief digital officer, Adore Beauty.
“Working with Criteo will allow us to build out our retail media offering and give our brand partners new ways to connect with customers at relevant moments in their shopping journey.”
The retail media partnership extends this collaboration onto Adore Beauty’s own digital properties, bringing together Criteo’s expertise in performance optimisation, audience activation and attribution with Adore Beauty’s first-party data and high intent shopping environment.
“Adore Beauty’s decision to expand its relationship with Criteo marks an important milestone in the continued evolution of retail media in Australia, particularly in the health and beauty category,” said Guillaume Dupont, country head, Australia and New Zealand, Criteo.
“Consumers move fluidly between discovery, consideration and purchase, and retailers are increasingly looking for ways to translate these high-intent moments into measurable value for brands, agencies and shoppers. As more retailers adopt connected retail media solutions, retail media becomes easier to navigate, easier to measure and more valuable for all participants. This gives brands and agencies greater access to relevant audiences, while enabling retailers to unlock new growth opportunities through their commerce data and customer relationships. Adore Beauty’s partnership demonstrates the potential for the beauty sector to lead the next phase of retail media maturity.”
Criteo’s retail media platform is currently live with Australian retailers across major industries, including Uber Eats, Chemist Warehouse, David Jones, JB Hi Fi, Dan Murphy’s and BWS.
Beyond retail media, Criteo works with brands and retailers across channels and throughout the full funnel, connecting commerce data, media activation and measurement to engage consumers across the customer journey from discovery through to purchase, while providing greater transparency into the media and experiences driving measurable outcomes.
