Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

Criteo Launches Contextual Advertising Solution

Criteo Launches Contextual Advertising Solution
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Global technology company, Criteo, launched a new contextual advertising solution in Australia to connect first-party commerce data with real-time contextual signals.

In the lead up to the announcement, Criteo recently interviewed 79 Australian marketers after Google’s announcement to delay plans to phase out third-party cookies in the Chrome browser until 2023.

Of the interviews, 2-in-5 respondents said more than half of their digital advertising still relies on third-party cookies.

Also, 4-in-5 marketers either have tests in place aimed at complementing or replacing channels that rely on third-party cookies or are planning to start testing soon.

Managing director of Criteo Australia and New Zealand, Colin Barnard (featured image), said: “Google’s decision to delay their ending for supporting third-party cookies to 2023 does not mean marketers can slow down their preparations.

“They must start testing now for the future of addressability – and at Criteo, we’re investing in multiple solutions like contextual targeting to help thousands of marketers and media owners manage their data responsibly and reach and engage customers in new media environments without relying on third-party identifiers.”

“Our contextual solution significantly raises the bar – and unlike traditional contextual targeting, it is the only solution that doesn’t just rely on contextual signals but also uses commerce signals pulled from first-party data to reach people who are ready to buy.

“It’s all thanks to our world’s largest commerce data set on the open internet, which sees over $900 billion of ecommerce sales annually, 3 times that of Amazon,” Barnard said.

With the new solutions Criteo believe that marketers will be able to drive commerce outcomes in real-time by engaging audiences in content that is proven effective in influencing shopping mindsets across Criteo’s extensive First-Party Media Network.

Mr. Barnard concluded: “Marketers that focus on building their own first-party data pool and on finding effective ways to build and activate addressable audiences will be in a much better place come 2023. Finding the right partner with a large footprint outside walled gardens is vital in providing the technology and service needed to not only operate but grow in this next era of advertising.”

The new technology from Criteo is still being beta-tested.

Please login with linkedin to comment

contextual advertising Criteo

Latest News

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
  • Campaigns
  • Technology

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name

Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

by B&T Magazine

B&T Magazine
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
  • Campaigns

Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
  • Marketing
  • Media

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
  • Campaigns

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

The Future Of Live Online Sports & Piracy
  • Opinion

The Future Of Live Online Sports & Piracy

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Opinion

by B&T Magazine

B&T Magazine