Criteo Invests $31M Into AdTech Lab In Paris

Seine in Paris with Eiffel Tower in sunrise time

Criteo, the advertising platform for the open Internet, today announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology.

Backed by an investment of $31 million over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.

Criteo is investing in the people and infrastructure needed to make Criteo a leader in deep learning for advertising.

Criteo’s AI Lab will conduct experiments that will shape industry standards for performance measurement and best practices, as well as lead the conversation around responsible use of data.

The lab’s team, led by Suju Rajan, Vice President, Head of Research at Criteo, will develop experiments with customers and partners, while maintaining a culture of openness, publishing the research to promote innovation across the entire industry.

Criteo CEO JB Rudelle said, “Criteo possesses very large datasets and computational power, combined with an innovative culture and talents. We believe this is the perfect mix to succeed in Artificial Intelligence.

“I’m also proud that Criteo has established Paris as an international hub for AI research in advertising technology.”

With the AI Lab, Criteo will push the limits of deep learning and AI.

The lab leads the company’s efforts to educate the industry on the benefits of artificial intelligence and machine learning, developing educational resources, training materials, and research reports.

In order to further the industry’s goals, Criteo’s researchers will publish their findings in a variety of public forums, as well as open-source their tools.

Criteo vice president and head of research Suju Rajan said, “Online advertising—the main economic model behind the Internet—is evolving.

“Our ability to face these changes must rely on strong fundamental research dedicated to the creation of new principles, models and algorithms.”

To achieve its objectives for the lab, Criteo will be expanding its presence in France and recruiting world-class talent to tackle AI advancement.

Criteo’s AI Lab is setting out to change the interaction between consumers, advertisers, and publishers.

By bridging theory and practice, Criteo is building the next generation of digital advertising technologies to meaningfully impact more than a billion internet users.

Deputy Mayor of Paris in charge of economic development and attractiveness Jean-Louis Missika said, “Criteo’s creation of a lab in Paris and the investment in research around artificial intelligence are both strong signals of the attractiveness of the capital.

“This is the result of Paris’ on-going effort to promote the innovation ecosystem.”

Please login with linkedin to comment

adtech Criteo

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine