Criteo has appointed Guillaume Dupont as country head, Australia and New Zealand.
Dupont currently serves as the head of monetisation (retailers and marketplaces) at Criteo ANZ and has more than 15 years of experience across ecommerce and advertising technology. During his time at Criteo, he has held senior roles spanning retail media, agency partnerships, mid-market operations and enterprise accounts across Australia and New Zealand.
In his new role, Dupont will lead Criteo’s ANZ business, overseeing both the retail media and performance media businesses to effectively drive the company’s broader cross-channel and full-funnel strategy. His focus will include helping brands and retailers connect commerce data, media activation and measurement to enable measurable outcomes across the shopper journey, as well as navigating emerging opportunities in AI-assisted commerce.
“ANZ is an important growth market for Criteo, underpinned by strong momentum in retail media and an evolving commerce landscape. Guillaume has played an important role in building our business locally, and his appointment positions us well to build on that momentum as we lead Criteo ANZ into its next phase of growth,” said Szi-Wei Lo, executive managing director, Criteo APAC.
Criteo’s retail media platform is now live with six Australian retailers across major industries in health, beauty, fashion, quick commerce, CPG, including Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy’s and BWS.
Dupont said strong retail media growth provides a solid foundation for Criteo’s next phase in the region.
“ANZ is an incredibly dynamic commerce market, and I’m excited to lead Criteo into its next phase of growth here. We’ve built significant momentum in retail media, working with some of Australia’s leading retailers, and there’s a real opportunity to build on that foundation as commerce becomes more AI-assisted and increasingly cross-channel,” he said.
“My focus will be on bringing our capabilities together to help brands and retailers connect with consumers across the journey and turn commerce intelligence into measurable growth.”
Dupont’s appointment comes as commerce is becoming increasingly AI-assisted and cross-channel, creating new ways for consumers to discover and evaluate products across LLMs, retailer environments, social platforms and the open web. While these emerging channels are creating additional entry points for product discovery, retailers and brands remain central to transactions, fulfilment and customer relationships.
Criteo data shows AI-referred visits convert at 1.5 times the rate of other referral channels, while more than 70 per cent of LLM-referred users land directly on product pages, demonstrating how AI is beginning to play in connecting high-intent consumers with retailers and creating new discovery moments.
