Cricket Australia and oOh!media have signed an Out of Home content agreement to deliver official cricket news, match countdowns, highlights and live scores across the entire 2026–27 Australian NRMA Insurance Men’s Test season.
The program will keep fans connected with the game across oOh!’s full digital network comprising Airports, Billboards, Retail centres, Street Furniture, Rail, Offices and Study environments.
The 2026–27 season begins in August with Australia’s two-Test series against Bangladesh in Darwin and Mackay. It is then followed by a four-Test campaign against New Zealand across Perth, Adelaide, Melbourne and Sydney from December 2026 through to January 2027. The season concludes a macth at the MCG in March 2027, commemorating 150 years since the first Test match was played at the ground in 1877.
The extended collaboration builds on the success of last summer’s NRMA Insurance Men’s Ashes Series, including the award-winning ‘First Ball’ campaign.
“The success of last summer’s Ashes program demonstrates what’s possible when great activations come together to bring audiences closer to the moments that matter. By extending our collaboration with Cricket Australia across the full Test season, we’re giving fans greater access to the game wherever they are, while creating new opportunities for brands to be unmissable during the cultural moments that matter,” said oOh!media chief revenue officer Mark Fairhurst.
“Last summer’s Ashes collaboration showed how cricket content can engage fans beyond the match day experience. We’re excited to build on that with oOh!media across the 2026/27 NRMA Insurance Men’s Test series, and the 150th Anniversary Test Match,” said Cricket Australia head of brand and marketing Teresa Basile.
