B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • WPP
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • ARN
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cricket Australia Knocks Back Joint Nine-Ten Bid For TV Rights, As Advertisers Fume
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Cricket Australia Knocks Back Joint Nine-Ten Bid For TV Rights, As Advertisers Fume
AdvertisingMedia

Cricket Australia Knocks Back Joint Nine-Ten Bid For TV Rights, As Advertisers Fume

Staff Writers
Published on: 26th March 2018 at 11:07 AM
Staff Writers
Share
1 Min Read
SHARE

The chances of the highly sought-after cricket broadcast rights having a pay TV element appears to have been given a boost, with Cricket Australia (CA) rejecting a joint bid by Nine and Ten.

In a statement to media, CA confirmed it rejected the joint bid, and said “discussions are ongoing with other parties”.

It now seems that the likely outcome of the cricket rights negotiations will be a three-party deal involving Nine, Ten and Fox Sports.

CA’s decision to reject the joint bid by Nine and Ten came just before the ball tampering scandal involving Aussie cricketers over the weekend in South Africa, which has seen a number of Test players, including captain Steve Smith and batsman Cameron Bancroft (pictured above), punished.

Unsurprisingly, sponsors of the Aussie Test Team are not at all impressed with the cheating scandal, with Magellan, Qantas, Commonwealth Bank and Skins all asking for a ‘please explain’ from Cricket Australia.

Broadcaster Nine declined to comment when contacted by B&T.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cricket Australia, cricket broadcast rights, cricket rights, Nine, Ten
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Isuzu Trucks Taps Shane Jacobson To Launch New Range Via Fenton Stephens
09/07/2025
L-R: Cheng Ze Lam, Rian Kelleher, Stefanus Wilfrid, Admaja Mackenna Carroll.
Howatson+Co’s Plus Also Studios Launches Internship Program
09/07/2025
CMOs To Watch Presented By Zenith: Meet Kate Hornstein The Marketer In The Driver’s Seat Of BYD’s Brand Journey
09/07/2025
Ogilvy CEO Sally Kissane To Depart
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?