B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Creative Agency Marcel Gives UNICEF Fresh Brand Identity
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Creative Agency Marcel Gives UNICEF Fresh Brand Identity
Marketing

Creative Agency Marcel Gives UNICEF Fresh Brand Identity

Staff Writers
Published on: 13th December 2016 at 11:44 AM
Staff Writers
Share
4 Min Read
SHARE

Sydney creative agency Marcel has enlisted its leading creative talents and developed the new brand identity ‘For Every Child’ for the United Nations Children’s Fund (UNICEF).

The rebrand was unveiled today at the UN in New York City to mark the 70th anniversary of its founding and its vital work for the most vulnerable children.

The new identity is being used by UNICEF offices, active in 190 countries and territories. The international organisation faces unprecedented demand for its services in support of millions of children around the world.

UNICEF chief of brand building David Ohana said, “UNICEF’s new brand positioning reflects our commitment to promoting the rights and improving the lives of the world’s most vulnerable children by providing life-saving aid and long-term support.

“At a time when nearly 50 million children have been uprooted, more than half driven from their homes by conflict, UNICEF is needed now, more than ever.

“UNICEF’s brand is widely known, in large part due to the extraordinary efforts of our staff and partners working around the clock, in some of the toughest places, helping those at greatest risk and in greatest need. Curiously though, our association with children is surprisingly low – less than 50 per cent of people in a recent global survey… which is one of the things we aim to address.

“This is the first time UNICEF has undergone a brand repositioning in over a decade. Ultimately we hope this exercise helps UNICEF attract new audiences, partners and donors – in support of our work for and with the most at-risk and excluded children.

“Through this re-branding, our goal is to convey, in a powerful and distinctive way, what UNICEF stands for, in everything we do, in every country we work, in a way that is relevant to our audiences.

“It has been a pleasure to work with David Nobay, Simon Lister and the team on this truly global collaboration.”

Marcel Sydney creative chairman and founder David Nobay added, “We are honoured to be able to use our creative skills to help advance the important work of UNICEF. We hope our contribution will help make a difference and ultimately help millions of children in the most difficult situations.

“With UNICEF we visited some of the most impoverished places on earth. We hope the rebrand and the short film we have created together highlights the very real and immediate needs of these children. Ultimately greater recognition will help UNICEF’s efforts to raise awareness and much needed funds.

“This has been a major effort by our teams in Sydney and New York and is a personal highlight of my career. We had the privilege to collaborate with many talented people who have dedicated their whole lives to helping others.”

The new branding will be rolled out across the UN agency over the next one to two years.

5 images child logo V25 5 images child logo V24 5 images child logo V23 5 images child logo V22 5 images child logo V2

The team at Marcel led by David Nobay worked in very close collaboration with Paloma Escudero, David Ohana, Angus Ingham and Eric Dekoninck to develop the new identity, film and public service announcements.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Power Of Integrated Growth: The Pistol Wraps Up It’s 2025 Financial Year
24/06/2025
eSafety Commissioner Warns Of ‘Known Risks’ On YouTube, Calls For Its Inclusion In Social Media Age Ban
24/06/2025
GoTransit Media Group Picks Up The Advertising Rights To Two Major Metropolitan Depots In Melbourne
24/06/2025
Think HQ Spotlights The Work Of The Australian Federal Police Through ‘Everyday People, Legendary Work’
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?