Creative Agency History Will Be Kind Invests In New Senior Talents

Creative Agency History Will Be Kind Invests In New Senior Talents
B&T Magazine
Edited by B&T Magazine



Award-winning creative communications agency History Will Be Kind (HWBK) has appointed two new senior hires, capitalising on a period of growth and stand out work.

Bella Rousis joins the agency as strategy director to bolster the agency’s strategic integrated services. Combining experience across creative and content strategy, CX, and brand, Rousis will also be working across the broader Deepend Group. Rousisjoins from B.B.E Creative/HERO as Content Director, where she worked across clients including Mastercard, Dulux Group and Pernod Ricard.

Stepping into the role of account director, Georgie Wilson joins from MHP Mischief in London, the largest full-service independent PR consultancy in the UK. Wilson brings robust corporate and consumer experience to the agency, having worked with the likes of Samsung, LinkedIn and Barclays.

Alongside supporting the development of HWBK’s purpose offering, Wilson will head up accounts including Etihad Airways, Google Chromebook and McGrath Foundation.

E-J Granleese, founder and managing partner of HWBK, said, “As an agency, we’re always looking ahead to meet the changing needs of our clients. Now more, than ever, strategic cross-channel thinking that is rooted in purpose is the key to unlocking history-making work. We’re excited to welcome both Bella and Georgie into the team as we continue to develop our offering for both our portfolio of established clients and future partners.”

HWBK has recently welcomed a number of new client wins and re-appointments, including PetSure, ChristchurchNZ, Etihad Airways, Sydney Airport Authority and Little Moons. The agency also recently won the Inclusive Marketing Award at the 2022 Sabre Asia Pacific Awards for its collaborative work with Randstad Australia.

HWBK is proudly part of the Deepend Group, an independent, digital communications and innovation consultancy group. The portfolio includes Deepend (Digital), How To Impact (Innovation) and History Will Be Kind (Communications).




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