Accountancy body CPA Australia has chosen Leo and Atomic 212° to handle its creative and media duties in this market.
Previously, CPA Australia worked with Ogilvy (creative) and Hatched Media (media).
B&T understands the Publicis Groupe pair jointly pitched for the business in a review process that also included Clemenger, WPP and BMF.
CPA Australia has worked with Ogilvy since 2019 and Hatched over a similar period of time.
Hatched Media declined to pitch for the account and a spokesperson told B&T that they had enjoyed the partnership and wished the CPA Australia well.
With nearly 170,000 members worldwide, CPA Australia is the largest professional accounting body in Australia.
A year ago, CPA Australia launched its ‘Three Letters to Limitless’ brand platform.
CPA Australia is the second account that Leo and Atomic 212° work on together; the other is Red Rooster.
Both agencies declined to comment, and CPA Australia did not respond to B&T at the time this article was published.
