Women’s cosmetic brand Julep know women have plenty thrown at them every day of their lives and now they’ve taken the concept and turned into a cool, action-packed campaign.
Titled “Throw Anything At Me” the TVC shows a young woman marching down a suburban street with all of life’s hassles and tribulations literally being thrown at her.
But rather than shrug them off, our protagonist turns into a kick-ass karate master and sends them flying. Check out the action below:
The ad is the work of New York creative agency Joan Creative. Commenting on the work, its COO, Jaime Robinson, said: “Female empowerment ads have become kind of a cliché. I mean, when was the last time someone made you feel strong AND made you laugh? We wanted this to be fun for a change–and between the film and the video game, it’s loaded with in-jokes.
“This was one of the most fun, collaborative pieces I’ve ever worked on. We had a team of people willing to say things we’ve never said to anybody. All in service of being honest and making something that resonates with our audience.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]