A Corporate Society Is Not Designed For Women To Be Leaders In: Kate Gamble

A Corporate Society Is Not Designed For Women To Be Leaders In: Kate Gamble
SHARE
THIS



General manager of Resolution Media Kate Gamble believes that the traditional corporate society isn’t necessarily geared towards the skills women offer, but is proud of the way fellow women in the industry are changing this environment and coming out on top.

“A corporate society is not designed specifically for women to be leaders in,” Gamble said. “The corporate society was built by the great men of industry in years gone by.

“There’s a serious shift happening within the world, and we can see it in the way that workplaces are changing and evolving, but it’s still very early days on that ship for women to be in leadership and in power.”

Gamble told B&T that as a woman in this industry, what they’re trying to do is be a leader in a corporate environment that “hasn’t actually caught up” to accurately fit women and their vast array of skills into the equation.

“It’s catching up, it’s a work in progress, but that can actually be quite draining for women in various senior positions because the way that people assess each other in the corporate environment can be quite critical and quite harsh,” she said.

“What you’re doing if you’re a woman in a senior position is you’re trying to hold onto yourself and what you know is true, and you’re trying to function in an environment that’s not necessarily geared for you, and you’re trying to change that environment in a positive way, and you’re trying to reflect someone who is centred, connected to themselves and understands themselves at the same time. It’s a big job, right?

“And then you add into that client demands, team demands and stakeholder demands, that’s massive – no wonder they’re tired at the end of the day.

“I feel like they’re putting on a million different faces to be out there in the world and then when you get home you’ve got to peel off these faces off, and the real face is exhausted and just wants to sit in front of the telly and watch Netflix.”

Gamble said in a tough and competitive industry, women – and especially those with families of any kind – need to “check their own quality” before trying to manage all the other facets of their lives.

“You know what they say on aeroplanes – fit your own mask before helping others – it’s the same thing,” she explained.

“When you hear women talk about the challenges of being able to maintain a very successful career and a family and themselves, they tend to put themselves at the bottom of that list, and that I think is a snowball effect.

“If you are not in a really good position when you wake up in the morning, your family are going to feel that, and that’s going to create issues, and then that’s going to create strain on you.”

But despite the challenges, Gamble says it’s actually quite inspiring to be involved in such a strong period of change.

“It’s tough but it’s also kind of awesome, because when you see it from that big, massive perspective, you think, wow, there’s such a huge responsibility for women who are in those positions – and who work bloody hard to be in those positions – to not lose sight of the end game,” Gamble added.

“As a woman in a leadership position, you are essentially changing things just by being there. You don’t have to do anything specifically; just by being in a leadership position you’re naturally changing the way the environment is. That in itself is very satisfying.

“You can get home at the end of the day and think, well I’m tired but I can see that today things were a little bit different to how they were a week ago, or a day ago, and that’s pretty cool.”

And B&T’s upcoming Women in Media forum and awards both celebrate and inspire women in our industry to continue bringing this kind of passion and dedication and diversity to their roles and companies. The forum event and the awards are on August 19, with tickets available here or you can enter here.

WIM_Awards_SponsorBar

Please login with linkedin to comment

Advertising Standards Bureau breast cancer awareness corporate society Dentsu Aegis Gareth Cooper resolution media Restructure

Latest News

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo