Coopers Signs New Sponsor Deal With World Surf League & Announces Competition Winner

Coopers Signs New Sponsor Deal With World Surf League & Announces Competition Winner
B&T Magazine
Edited by B&T Magazine



Aussie independent, family-owned brewery, Coopers has become the official beer sponsor of World Surf League Australia under a new three-year deal announced today.

The 160-year-old brewery’s sponsorship includes the four marquee Australian WSL events held each year.

Coopers beers will be pouring on site at the Rip Curl Pro Bells Beach and The Margaret River Pro Championship Tour events, as well as The Boost Mobile Gold Coast Pro and the Sydney Surf Pro Challenger Series events.

The partnership will include all Coopers products but with a particular focus on Coopers Pacific Pale Ale, the brewery’s summer-style beer.

“We’re excited to be supporting the World Surf League over the next three years, an organisation for which we share similar values,” said Coopers national marketing manager, Kate Dowd.

“As a proud Australian independent brewery, we have a strong appreciation for the Aussie coast and coastal lifestyle.

“Pacific Pale Ale’s refreshing, tropical flavour has resonated with the surfing community and we look forward to building this connection through the World Surf League.”

WSL Asia Pacific GM, Andrew Stark said the organisation was proud to be announcing this new partnership with one of Australia’s most iconic beer brands.

“An independent, family-owned Australian company, Coopers has an authentic passion for where they’ve been and where they’re going, which aligns fantastically with the ethos of the World Surf League,” he said.

“We thank Coopers for their commitment to a three-year partnership with WSL and look forward to working with them.”

Coopers also announced the winner of its inaugural ‘Real to Reel’ film contest, in Todd Barnes of Wollongong, who claimed the top $5000 cash prize, as well as slabs of Coopers beer and immortalisation from surf magazine, Stab.

The competition saw Coopers and Stab teaming up to find the country’s most authentic surf film makers.

“Todd’s reel was bursting with unique angles and offbeat storytelling, which really impressed our judges. His was the standout entry amongst a very high-quality field,” said Dowd.

“Coopers is proud to support the story of surfing in Australia and encourage film makers – from the amateurs to professionals – to pick up their cameras and capture our amazing coastlines.”




Please login with linkedin to comment

Coopers Brewery Stab Magazine World Surf League

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]