Confronting Ad For Ambulance Tasmania Did Not Breach Standards

Confronting Ad For Ambulance Tasmania Did Not Breach Standards

A deliberately confronting ad for Ambulance Tasmania titled “Keep Your Hands Off Our Ambos” has been cleared by the Advertising Standards Bureau.

The ad depicting Tasmanian paramedics being attacked by onlookers reportedly drew a handful of complaints. Check the ad out below:

Ambulance Tasmania CEO Neil Kirby, whose comments were reported in Tasmania’s Mercury, said the ad dealt with an important safety issue which should not be shied away from.

“I accept that a small number of people found the ad confronting, but I think the majority of people equally accept that we should not shy away from tackling the very serious issue of violence toward Ambulance Tasmania employees,” Kirby said.

“These employees are out there protecting our community and it is incumbent on us to protect them when they are just doing their job.

“The harsh reality is that the scene depicted by the ad can be what paramedics are confronted with — trying to save a life while being threatened themselves.”




Latest News

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]