Commonwealth Games Opening Ceremony Pulls An Impressive Two Million

Commonwealth Games Opening Ceremony Pulls An Impressive Two Million
SHARE
THIS



Last night’s telecast of the Commonwealth Games Opening ceremony pulled an impressive two million viewers for Seven, allaying fears there was little interest in the event.

The opening show, opened by Prince Charles, featured a strong Indigenous theme combined with a kitschy homage to Gold Coast beach life.

9619886-3x2-700x467

Seven has today claimed it was the most watched opening ceremony of any Olympics or Commonwealth Games in the past decade.

The strong numbers last night would also give Seven hope that the 10-day event will be a ratings winner.

Sadly for Seven, however, we’re still in the Easter non-ratings period, that don’t resume until next Monday.

Last night, Seven had a massive 52.7 per cent share last night, making it the biggest number this year. Nine pulled 18.4 per cent, the ABC 12.7 per cent, Ten had 11 per cent and SBS managed 5.1 per cent. Interestingly, the second most watched show last night was the ABC’s Hard Quiz.

Please login with linkedin to comment

Channel Seven Commonwealth Games OzTam

Latest News

InMobi Launches UnifID Identity Solution For App Publishers
  • Technology

InMobi Launches UnifID Identity Solution For App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers.

Lotame Announces 10 Data Partners For Panorama ID
  • Technology

Lotame Announces 10 Data Partners For Panorama ID

Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web. Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and […]

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump
  • Advertising

Oscars Ceremony Sees Rise Of First Time Advertisers Despite Ratings Slump

The Oscars ceremony, streamed by American channel ABC, has officially sold out its commercial time. A number of this year’s advertisers will be new to the event. The commercial interest in the Oscars remains despite decreased yearly viewership, with the 2020 ceremony pulling a historic low of 23.6 million viewers. According to Variety, ABC was seeking US$2 […]

by B&T Magazine

B&T Magazine
Instagram Is Bringing Ads To Reels
  • Media

Instagram Is Bringing Ads To Reels

Less than 12 months after launching its short-form vertical video format, Instagram is bringing ads to Reels. In an announcement, Instagram revealed it would be testing ads on Reels in  Brazil, Germany, and right here in Australia. The ads will be mobile-first, vertical and full-screen, similar to ads in Stories. As with organic Reels content, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]