Commercial Radio Stations Record Ad Revenue Increase In February
Advertising revenue for metropolitan commercial radio stations increased by 0.5 per cent in February to $51.638 million compared to the same month a year ago.
The new data released by industry body, Commercial Radio Australia, marks the twelfth consecutive month of gains since the start of the recovery.
CRA chief executive officer Joan Warner said the slower rate of growth reflected a hangover from the Omicron outbreak in December and January.
“There were some lingering effects from the Omicron wave which impacted business supply chains, but the market has weathered it well and the outlook for the rest of the year remains positive,” she said.
“With state and international borders reopening and a federal election ahead, we hope to see advertising growth get back to a stronger footing in the months ahead.”
While Sydney stations reported a 2.7 per cent year-on-year increase in ad revenue to $15.155 million in the month of February, the Melbourne market was 1.3 per cent lower to $17.433 million.
Brisbane ad revenue rose 0.6 per cent to $7.844 million, while Perth dipped 0.3 per cent to $6.585 million. However, South Australia increased 1.1 per cent to $4.620 million.
The figures are compiled by media data analytics company Milton Data and include agency and direct ad revenue.
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