Advertising revenue for metropolitan commercial radio stations increased by 0.5 per cent in February to $51.638 million compared to the same month a year ago.
The new data released by industry body, Commercial Radio Australia, marks the twelfth consecutive month of gains since the start of the recovery.
CRA chief executive officer Joan Warner said the slower rate of growth reflected a hangover from the Omicron outbreak in December and January.
“There were some lingering effects from the Omicron wave which impacted business supply chains, but the market has weathered it well and the outlook for the rest of the year remains positive,” she said.
“With state and international borders reopening and a federal election ahead, we hope to see advertising growth get back to a stronger footing in the months ahead.”
While Sydney stations reported a 2.7 per cent year-on-year increase in ad revenue to $15.155 million in the month of February, the Melbourne market was 1.3 per cent lower to $17.433 million.
Brisbane ad revenue rose 0.6 per cent to $7.844 million, while Perth dipped 0.3 per cent to $6.585 million. However, South Australia increased 1.1 per cent to $4.620 million.
The figures are compiled by media data analytics company Milton Data and include agency and direct ad revenue.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]