The Commonwealth Bank is running a new campaign via Snapchat (and with the help of media agency Ikon) to promote its ‘Student Options’ offering for uni-goers.
The sequential ads first serve students with awareness top snaps that students can get banking discounts at CBA, followed in the same story by ads that encourage the user to swipe up to learn more and offering them the chance to win $10,000.
CommBank also cleverly took over sponsorship of the contextually perfect Australian ‘O Week’ Our Story (formerly called Live Stories), running the same Snap ads consecutively within.
Stuart Tucker, general manager of brand and marketing services at CommBank, said the major is continually looking at new ways to engage customers using the latest technology.
“And using sequential targeting – an Australian first on Snapchat – is a great example of this.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]