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Reading: CommBank Targets Uni Students With New Snapchat Campaign
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B&T > Advertising > CommBank Targets Uni Students With New Snapchat Campaign
Advertising

CommBank Targets Uni Students With New Snapchat Campaign

Staff Writers
Published on: 14th March 2017 at 12:12 PM
Staff Writers
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The Commonwealth Bank is running a new campaign via Snapchat (and with the help of media agency Ikon) to promote its ‘Student Options’ offering for uni-goers.

The sequential ads first serve students with awareness top snaps that students can get banking discounts at CBA, followed in the same story by ads that encourage the user to swipe up to learn more and offering them the chance to win $10,000.

CBA campaign (Snapchat) [1] CBA campaign (Snapchat) [2] CBA campaign (Snapchat) [3]

CommBank also cleverly took over sponsorship of the contextually perfect Australian ‘O Week’ Our Story (formerly called Live Stories), running the same Snap ads consecutively within.

Stuart Tucker, general manager of brand and marketing services at CommBank, said the major is continually looking at new ways to engage customers using the latest technology.

“And using sequential targeting – an Australian first on Snapchat – is a great example of this.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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