B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Colmar Brunton Appoints New Chief Strategy Officer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Colmar Brunton Appoints New Chief Strategy Officer
FeaturedMedia

Colmar Brunton Appoints New Chief Strategy Officer

Staff Writers
Published on: 14th May 2015 at 6:00 AM
Staff Writers
Share
3 Min Read
SHARE

Adding serious fire power to its senior management ranks, market research company Colmar Brunton has appointed Marian McCormick to the newly created role of chief strategy officer.

Based in Brisbane, McCormick will work closely with CEO Joan Young, and MD Maree Taylor, bringing a senior level of strategic business acumen and client counsel to the business.

McCormick’s primary remit will be to foster thought leadership and to further extend Colmar Brunton’s business growth capability working collaboratively across all Colmar Brunton offices. McCormick commences immediately.

Commenting on McCormick’s appointment, Colmar Brunton’s CEO, Joan Young said: “Marian’s appointment will enhance our ability to deliver a competitive advantage to our clients. She is a strategic thinker with a proven track record of fostering innovation and building the capabilityof the teams she works with. She will play a critical role in driving the expansion of our services business in Sydney and Brisbane.”

McCormick has an impressive history in insights having held executive roles across an enviable list of Australian blue chip client organisations, including more than 30 years on the client-side in companies including Bristol-Myers Squibb, North Broken Hill, Kraft Foods, ANZ Bank, Hallmark Cards and Sensis and almost 10 years on the agency side in roles such as managing director of Millward Brown and general manager of DBM Consultants.

She was most recently head of strategic marketing and insights, Suncorp Group, where she focused heavily on leveraging both the portfolio of brands and the customer base to fuel new growth initiatives. Her responsibilities encompassed identification of brand and customer service opportunities, emerging trends, strategic risks and future profit pools as well strategy development and implement change.

Maree Taylor, managing  director, Colmar Brunton (Brisbane and Sydney Services) said: “We are extremely excited to have someone of Marian’s calibre on our team, she is a well-known and highly respected operator whose breadth and depth of experience rivals most.  In addition to her extensive experience, Marian also brings strong business acumen that delivers instant credibility – she gets what we do and also gets what it takes to lead and deliver to our clients.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Instagram ads, Photoplay
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?