WiTH Collective has announced two senior promotions as the agency readies itself for the next stage of growth.
The digital, data and customer experience agency, which is part of the Dentsu Aegis Network, has promoted Adam Parsons (above, right) – a member of WiTH Collective’s senior management team – to the role of general manager.
Justin Hind, CEO and co-founder of WiTH Collective said Parsons has been an integral part of the agency’s senior leadership team for three years, and has excelled at leading world-class account service delivery across the agency.
“This promotion recognises his success and leadership,” he said.
Parsons said he was extremely honoured to take on the new role.
“This is such an exciting time for WiTH, and I look forward to this new chapter for the agency and the team,” he said.
As part of the new management team line-up, Josh Sandford (above, left) – one of the agency’s most senior suits – has also been promoted to the role of client services director.
“Josh is that rare mix of suit and strategist – he’s a classic diagonal thinker that, in addition to delivering great work to his clients, he also is a critical thinker with an unrivalled ability to think laterally in terms of customer, data and experience,” Hind said.
Commenting on his new role, Sandford said he couldn’t be more proud to take it on.
“There’s so much to love about this agency and things are only getting better,” he said.
Parsons and Sandford’s new roles are effective immediately.
The promotions follow a big year for WiTH Collective, which was acquired by Dentsu Aegis Network in September.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]