Coke Gives Everyday Aussies A Chance To Star In Its Summer TV Ads

From giant beach balls and eskies to sliding down sand dunes, Coca-Cola ads are synonymous with good times over the Australian summer.
Now, thanks to the return of Share a Coke, everyday Aussies will have a chance to star in an iconic Coca-Cola TV ad. Up to 170 unique ads will be created and broadcast on various platforms, providing lots of opportunities for Aussies to potentially ‘taste the feeling’ of TV fame.
This year, Coca-Cola is holding an ‘open casting’ giving anyone the chance to star in its TV ads. To make the cut, Aussies simply need to film a short video of themselves giving a ‘shout out’ to a mate they would like to Share a Coke with this summer.
Lucie Austin, Coca-Cola Australia’s Marketing Director, said: “Forget actors and actresses or models and celebrities, this summer our Coke ads are all about everyday Aussies. We want to give people a chance to give a shout out on national TV to anyone they think deserves one.”
“It might be a shout out to a Legend frontline health worker, a thanks to your Mate or your Mum who have been there for you this year or saying cheers to your True Blue local barista.
“This is all about giving people the opportunity to have some fun and share some love after what has been a really tough year,” she said.

In a new twist for Share a Coke this year, classic Aussie nicknames will feature on Coca-Cola bottles and cans with more than 200 names, nicknames and colloquialisms available to inspire people to give a shout out to a mate.
The move celebrates the age-old tradition of Aussies giving their mates a nickname with classics like Macca, Deano and Shazza available on Share a Coke bottles and cans this summer.
Popular colloquialisms like Champ, Squad, Legend and Queen Bee and cultural nicknames such as Mi Amore (My love), Tita (Aunty) and Agapi mou (My love) will also be featured for the first time.
Fans will also be able to customise their own bottles if they can’t find the nickname they want, by visiting https://shareacoke.coca-cola.com.au/
“We’re really excited to bring Share a Coke back this summer. This year there are more names to choose from than ever before, and we’re looking forward to inviting the faces behind those names to enjoy their 10 seconds of fame on a national stage,” said Ms Austin.
How to get involved:
- Record a short, 10-second video ‘shout out’ that clearly and creatively calls out who you want to Share a Coke with and why
- Remember to include the can or bottle that best describes your mate, neighbour, loved one, barista or bus driver!
- Upload the ‘shout out’ to shoutout.coca-cola.com.au
Please login with linkedin to comment
Coca ColaLatest News

Barbie Is Bisexual? Apparently, According To Twitter
Barbie has been Rapunzel, Cinderella, a mermaid—and even one of the three musketeers. And now, finally, the fashion doll has joined the LGBTQI+ community. That’s at least what Twitter seems to believe, after a viral tweet emerged about Mattel giving Barbie a girlfriend. The tweet showed her alongside her girlfriend, with both wearing shirts with […]

TikTok Unveils Second Australian Brand Campaign
TikTok's not just for nine-year-olds & Chinese operatives operating covertly in Australia argues latest brand campaign.

Google Delivers Australian Businesses And Consumers $53B In Benefits: Report
Google Australia releases latest report in charm offensive apparently unaware we'd all use it regardless.

Integrated Marketing Agency, McCCorkell, Wins Spot In Global Rainfocus Partner Program
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]

Domino’s Launches Five New Chicken Products “Worth Crossing The Road For”
Domino's unveils new chicken range. Not that you care given your new year/new you fitness campaign, however.

Plant-Based Brand Oatly Releases Witty Guides, Controversial TV Ad To ‘Help Dads Quit Dairy’
It's rare you hear the words "vegan" and "sense of humour" in the same sentence but apparently it's happening here.

Fitness Guru Joe Wicks Unleashes Mega Fart In Front Of 800,000 Online Fans
Do you drop bodily functions so awesome they simply have to be heard by the entire room? You'll empathise with Joe here.

Radio Station 927 Returns To GfK Survey In 2021
RSN 927, one of Victoria’s longest standing radio stations is re-joining the GfK Radio Survey Ratings in 2021, after a 17 year absence. All of RSN’s flagship programs will be covered in the ratings, with RSN Breakfast Club, RSN Racing Pulse and RSN Central all featuring in the line-up for 2021, along with renowned tipsters […]

Lars Lehne Appointed As Group CEO Of Incubeta
Lars Lehne named as group CEO of Incubeta and who is not to be mistaken with Superman's nemesis Lex Luthor.

Google Data Reveals World’s Most Popular Takeaways; Chinese Tops For Aussies
New study reveals the world's favourite takeaways and it appears bad news for lovers of the haggis and the pangolin.

Entertainment Appoints FutureBrand Australia To Lead Brand Transformation
Entertainment has appointed FutureBrand to help deliver its brand and customer experience transformation, as part of a business-wide strategy that will reshape how Entertainment engages with its members, merchants and fundraisers. FutureBrand’s work with Entertainment will inform all areas of the brand, from brand strategy and identity to voice, content and experience. By applying FutureBrand’s ‘sprint’ […]

Nine Announces Mega MAFS Reunion Special
Further evidence that truly awful people somehow make good reality television comes news of a pending MAFS reunion.

Established Brands Join Forces To Launch New Comparison And Advice Hub, Compare Club
Some of Australia’s most established and fastest-growing comparison and advice services have joined forces to form Compare Club, a new resource that offers bespoke advice to over one million customer enquiries per year about key financial decisions. Unlike other sites, Compare Club offers a full end-to-end service from customer enquiry and product discovery through to […]

2020 Sees Over 80% Of Aussies Turn To SVOD
Clearly ignoring mum's veiled threats that too much telly gives you square eyes, Aussies' SVOD viewing soars.

Reports: Lebron James Leaves Coke, Set To Back New-Look Mountain Dew
Lebron to quit Coke for rival Mountain Dew. B&T strongly suspects there was a large cheque in there somewhere, too.

MKTG Australia Unveils New Leadership Team
MKTG Australia apparently on the lookout for slightly larger boardroom table after unveiling new leadership team.

Get A Wriggle On! Entries Are Open For B&T’s Women Leading Tech Awards
Surely B&T's Women Leading Tech entries should include some difficult to fathom algorithm to decipher, but it doesn't.

SpotX Joins The Trade Desk’s Unified ID 2.0 Initiative
Turned off by this slightly techy headline? Well, get set to be really bamboozled by the overly techy body copy.

Triple J’s Hottest 100: Only A Few Hundred Votes Separate First And Second Place!
Hottest 100 top songs of the year are neck and neck. B&T editor still working out who G Flip and Mallrat are.

Some Funny Bugger Has Stolen Pauline Hanson’s Website And Redirected It To The Refugee Council
It's a safe bet to assume "I don't like it" was uttered a few times up in Queensland this morning.

LinkedIn Launches Jobs Bootcamp To Make “2021 The Year Of Your Career”
B&T's hoping Uber Eats or Diageo will be the next company to launch an all-day Bootcamp.

WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
After spending the last decade sending newspapers broke, Zuckerberg finally decides to throw them a bone with these ads.

Hailey Bieber, Kendall Jenner & Precious Lee Front Latest Versace Campaign
B&T's editor is more of a Lowes than Versace man, but he has been known to sport a colourful kaftan from time to time.

Greg ‘Blewey’ Blewett To Join Bernie And Jars For The Drive Home On Adelaide’s 104.7 Triple M
Adelaide's prodigal son is returning to the airwaves. Greg Blewett that is, not Guy Sebastian.

Lotame Extends New Cookieless ID Solution With Magnite, Sovrn, Eyeota And Advance Local Integrations
Dissapointingly, Lotame not rolling up sleeves and baking double choc cookies, as featured image would suggest.

Landor Australia Rebrands Women’s Tennis Association
Women's Tennis Association undergoes first rebrand in a decade, and not one tennis racket was thrown in a tantrum.

Collingwood Women’s Football Team Partners With AIA Australia
Collingwood women’s football team partners With AIA Australia. B&T hears it was a beautiful ceremony.

“Focus On Paying For Original Content”: Treasurer Slams Google’s Move To Block News Stories
Not one but two stories about Aussie politicians today. No, you're not reading The Guardian.

Integral Ad Science Acquires Amino Payments
Amino Payments joins the IAS family. Hopefully they don't get the middle child treatment.

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]