Coffee Chain Roasted For Bizarre “Flick The Bean” Promotion, Which Also Happens To Be A Euphemism For Masturbation

Coffee Chain Roasted For Bizarre “Flick The Bean” Promotion, Which Also Happens To Be A Euphemism For Masturbation

A British coffee chain has been forced to apologise and pull a social media campaign after its tagline was revealed as a slang term for female masturbation.

In another one of those examples of “how the hell did this get approved in the first place?”, coffee chain Costa Coffee has pulled the campaign after it was busted using the slogan “flick the bean” to “fuel wild nights out”.

 

The concept of the campaign was that Costa customers went online and flicked a coffee bean into a cup to win free food items in-store.

However, it’s still not clear if the blunder was a case of cheeky copyrighting or plain naivety on the behalf of Costa’s marketing team.

The campaign first appeared on the Facebook page of its outlet at Dunmail Park in the country’s north-west; an area that apparently attracts a lot of students.

The now deleted post read: “FRESHERS! Fuel your early morning lectures OR the start of your wild nights out with a discounted or even a FREE Costa treat!

“Get lucky when you flick the coffee bean into one of the Costa cups to reveal a surprise deal. Play ‘FLICK THE BEAN’ here!”

It also ran on the social media pages of other Costa stores but was also quickly deleted.

A spokesperson for the family-friendly coffee chain tried to explain the bizarre marketing stunt.

“This competition was run by one of our franchise partners in a small number of stores and was not approved by Costa Coffee,” the spokesperson revealed.

“We apologise for any offence caused and have requested the immediate removal of the competition.”

 

 

 

 




Please login with linkedin to comment

ad banned Ad campaigns Costa Coffee Flick The Bean

Latest News

Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]