Codehouse, the digital experience agency and long-time Sitecore partner, has added Greg Baxter [feature image], a three-time Sitecore Strategy MVP recipient and Sitecore business optimisation veteran, to its Australian team as experience director.
Sitecore is the global leader in digital experience management software, and the new hire cements Codehouse as a Sitecore powerhouse. Adding an unprecedented second Sitecore Strategy MVP to the team, alongside strategy and commercial director, Howie Fuller.
The appointment highlights the agency’s desire to introduce more and more brands to the power of Sitecore, to enable them to drive personalised experiences and positive marketing ROI.
Baxter was one of the founders of Sitecore ANZ, led Sitecore Business Optimisation Strategies across the Greater Asia region, and has worked in the Sitecore ecosystem for 12 years across Australia, Asia, Europe and North America.
“I’m thrilled to join Codehouse. The agency has always shown outstanding technical prowess, and I’m excited to take our Sitecore optimisation expertise to the next level, so we can continue to help new and existing customers utilise all of Sitecore’s best-in-class marketing features and achieve their digital goals,” said Baxter.
“Sitecore optimisation has to be achievable. It has to be ‘short-fuse, big bang’ in terms of project size, and it must be laser-focused on delivering measurable benefit to the organisation. Marketing optimisation combined with personalisation is why Sitecore customers buy the platform, I’m a big believer in optimisation as part of phase one build, so customers get immediate benefit. I’m looking forward to driving success for our current clients, and new customers, across Australia.”
Codehouse strategy and commercial director Howie Fuller said: “Sitecore’s advanced marketing capabilities are at the heart of why businesses choose the digital experience platform, and we’ve already delivered major Sitecore website projects for brands across a number of industries, using Sitecore optimisation to improve their key business conversions.”
Fuller continued, “Helping people understand and drive the power of digital influence is at the heart of what we do at Codehouse. With Greg’s skills and Sitecore strategy expertise, we’re looking forward to creating even more one-to-one digital experiences that deliver delight and drive revenue for our customers.
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]