Codehouse, the digital experience agency and long-time Sitecore partner, has added Greg Baxter [feature image], a three-time Sitecore Strategy MVP recipient and Sitecore business optimisation veteran, to its Australian team as experience director.
Sitecore is the global leader in digital experience management software, and the new hire cements Codehouse as a Sitecore powerhouse. Adding an unprecedented second Sitecore Strategy MVP to the team, alongside strategy and commercial director, Howie Fuller.
The appointment highlights the agency’s desire to introduce more and more brands to the power of Sitecore, to enable them to drive personalised experiences and positive marketing ROI.
Baxter was one of the founders of Sitecore ANZ, led Sitecore Business Optimisation Strategies across the Greater Asia region, and has worked in the Sitecore ecosystem for 12 years across Australia, Asia, Europe and North America.
“I’m thrilled to join Codehouse. The agency has always shown outstanding technical prowess, and I’m excited to take our Sitecore optimisation expertise to the next level, so we can continue to help new and existing customers utilise all of Sitecore’s best-in-class marketing features and achieve their digital goals,” said Baxter.
“Sitecore optimisation has to be achievable. It has to be ‘short-fuse, big bang’ in terms of project size, and it must be laser-focused on delivering measurable benefit to the organisation. Marketing optimisation combined with personalisation is why Sitecore customers buy the platform, I’m a big believer in optimisation as part of phase one build, so customers get immediate benefit. I’m looking forward to driving success for our current clients, and new customers, across Australia.”
Codehouse strategy and commercial director Howie Fuller said: “Sitecore’s advanced marketing capabilities are at the heart of why businesses choose the digital experience platform, and we’ve already delivered major Sitecore website projects for brands across a number of industries, using Sitecore optimisation to improve their key business conversions.”
Fuller continued, “Helping people understand and drive the power of digital influence is at the heart of what we do at Codehouse. With Greg’s skills and Sitecore strategy expertise, we’re looking forward to creating even more one-to-one digital experiences that deliver delight and drive revenue for our customers.
