Barista Bros has announced the launch of its latest range of flavoured milk, Café Creations, inspired by decadent flavours and desserts.
The range will include three new flavours including toffee almond panna cotta, butterscotch brownie and dark chocolate fudge.
The launch follows research conducted by the brand, which highlighted a demand for indulgent flavour profiles to attract new consumers to the category.
The launch campaign will enhance the product experience through high impact placements, in-store, out of home and online.
Jason Wu, brand manager at Barista Bros, said: “We are thrilled to launch our new range in market, playing into the hands of the dessert lovers around the nation.”
“With these new flavours, the deliciousness is in the detail.”
A sampling campaign will kick off this month with partnerships secured with Deliveroo and Uber Eats.
Customers using these food delivery platforms will be gifted with a Barista Bros product as part of their purchase. Street sampling initiatives and office drops will also be executed.
All three flavours are available nationwide in grocery, retail, petrol and convenience stores.
Creative agency: Ogilvy Sydney
Media agency: UM
Director of strategy: David Toussaint
Account director: Hannah Partner
Partnerships director: Michael Jilwan
Connections lead: Laura Fell
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