Coca-Cola is celebrating the 100th birthday of the iconic Contour bottle, a design that has cemented itself as a global pop culture icon and loved by millions around the world.
Patented in 1915, the Coca-Cola bottle was created following a brief that called for “a design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.”
The Contour bottle has rubbed shoulders with the likes of Marilyn Munroe, Elvis Presley and Ray Charles, become a muse to artists and designers such as Andy Warhol, Norman Rockwell and Dolce & Gabbana, and made its way onto the silver screen in Strictly Ballroom and The Coca-Cola Kid.
Coca-Cola South Pacific Group marketing manager, Dianne Everett, said: “Today is a true milestone birthday forCoca-Cola. One hundred years ago, a design was created that would go on to become a global icon. It’s a truly special thing to think that although Coca-Cola as a brand has changed and reinvented itself over the years, this design icon has remained the same. Here in Australia, we’re delighted to finally mark the actual 100th birthday of the Contour bottle after a wonderful year of exciting celebrations.”
The 100th birthday also marks the end of a yearlong major Australian campaign titled ‘Pop Art’, which drew from globally developed creative of the Contour bottle to visually transform the brand giving it a new modern look.
Please login with linkedin to commentSirens
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]