A focus on renewing current partners and increasing the value in existing sponsorship assets has grown motorsport event Clipsal 500 Adelaide sponsorship revenue by 17.5% over the past four years, making the 2015 event the largest in its 17-year history.
The growth of the Clipsal 500 Adelaide has encouraged a raft of new sponsorship deals. More than 285,000 people attended this year’s event across four days, up 12,000 from last year and the third highest on record.
Clipsal by Schneider Electric will continue their longstanding relationship for a further two years after re-signing as naming rights sponsor of the Clipsal 500 Adelaide until 2017.
Clipsal 500 Adelaide commercial manager Nathan Cayzer said the ability for the event to innovate and attract international attractions has been the driving force behind consistent growth in the sponsorship portfolio.
“The advantage for brands partnering with the Clipsal 500 is they have the opportunity to leverage it as an experience, with targeted activations and a ready-made audience to engage with. For example, Milwaukee, the premier partner of our BMX RAMPage competition, captured more data in the first two days of our event than they have at any other motorsport event previously.”
Cayzer said Toyo Tires’ sponsorship of the exciting new Stadium Super Trucks category was a natural fit given their US relationship with owner and star driver, Robby Gordon.
“Toyo were excited and proud to help bring the Stadium Super Trucks to Australia. We knew they’d be a big hit but the response to the SST’s was overwhelming.
“Our sponsorship assets are now being sold at a level that reflect the return and exposure our event generates for brands and we’ve increased our multi-year deals by 50% so we’re well placed to build on the momentum created over the past four years,” Cayzer added.
Please login with linkedin to commentBeresford
By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]