Reports Swirl Of CLEO Mag Closure, Bauer Says “Completely No Truth” In Speculations

Reports Swirl Of CLEO Mag Closure, Bauer Says “Completely No Truth” In Speculations
SHARE
THIS



Reports online of an impending closure of Cleo magazine have been squashed by a Bauer spokesperson who spoke to B&T.

According to News Corp and other trade media publications, Cleo staff were set to be given the news that after 44 years in Australian media, the iconic title will be shut down, but speaking to B&T the Bauer Media spokesperson was adamant that there was “completely no truth” in the reports.

Cleo’s website was shut down around late November / early December, with traffic being redirected to the website of Cosmopolitan Australia, another Bauer Media title.

But the spokesperson said “digital and print run completely separate from one another” and there was “no announcement being made today” nor was anything expected to be announced regarding closure in the future.

“It is complete speculation at this point and we’ll be making no announcement to staff today or in the future,” he told B&T.

The spokesperson admitted that Cleo’s online traffic wasn’t as strong as that of Cosmopolitan’s and that the reports of its closure have most likely risen out of the redirecting of Cleo’s website.

The magazine’s circulation has been on a steady decline, with monthly sales at 42,212 — down from 150,000 eight years ago.

It comes after Bauer closes its distribution arm and Women’s Weekly editor Helen McCabe quits, amid swirling rumours Women’s Weekly and Woman’s Day will merge. It also follows a decision last January to merge the magazine’s editorial team with teen magazine Dolly.

The lovechild of Ita Buttrose and Kerry Packer, Cleo was born in the 1970s and was the star of the 2011 miniseries Paper Giants: The Birth of Cleo.

The magazine has been run by female media heavyweights like Lisa Wilkinson and renowned for being the first in Australian women’s mags to include a male centrefold and notorious sealed sections, as well as its annual Cleo Bachelor of the Year Awards.

dfaf164579ef1bd3a00aa54046d7e17b

Cleo’s first ever male centrefold, actor Jack Thompson in 1975.

 

Please login with linkedin to comment

ad bookings Advertising Standards Bureau The Edge

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]