Clems Sydney Brings Back D-D-Demazin

Clems Sydney Brings Back D-D-Demazin
SHARE
THIS



After years in hibernation, the iconic and nostalgic ‘D-D-Demazin’ mnemonic from the 80s and 90s is back. The new ad, developed by Clemenger BBDO Sydney, will evoke fond childhood memories of Demazin, a well-known brand that has been treating Australian families for more than fifty years.

While the new spot, directed by Airbag’s Chris Hill, takes us down memory lane, it is brought to life by a new and refreshing take, making it more relevant to modern families. The story of a working mum who takes a household under siege from cold and flu in her stride, is told through a D-D-Demazin spin on the classic Laura Branigan song ‘Gloria’.

“As we head into cold and flu season, we want Demazin to be at the forefront of people’s minds when they head into pharmacies. And what better way to do that than by bringing back the brilliant mnemonic of D-D-Demazin,” Clemenger BBDO Sydney joint ECD Darren Wright said.

Demazin was acquired by iNova Pharmaceuticals in 2019, with the aim of revitalising the brand and restoring it to its former glory. According to iNova’s ANZ Managing Director, Andrew Jenkin, “iNova has a strong track record of acquiring, building and launching trusted consumer healthcare brands, so we’re really excited about refreshing and modernising Demazin and launching it to a whole new generation of parents.”

iNova is a multinational pharmaceutical and consumer health care company that markets and sells a wide range of market-leading products, with a strong focus on the cough, cold and flu category. As part of the new Demazin campaign, iNova has also revitalised the brand through new packaging and new product launches.

This campaign is Clemenger BBDO’s first work for Demazin after iNova Pharmaceuticals appointed the agency to its creative account earlier this year.

Credits:

Production Company – Airbag

Director – Chris Hill

Producer – Megan Ayers

DOP – Kieran Fowler

Editor – Dan Lee @ Arc Edit

Vocalist – Natasha Stuart

Music Re-arrangement – Hylton Mowday @ We Love Jam

Sound Engineer – Andrew Stevenson @ We Love Jam

Agency – Clemenger BBDO Sydney

Joint Executive Creative Director – Darren Wright

Art Director – Mick Pollard

Copywriter – Zander Williment

Online Editor – Jess Morgan

Producer – Jo Howlett & Kirstin Lees

iNova Pharmaceuticals

Executive Director – Portfolio Strategy & Innovation – Filomena Maiese

Head of Marketing – Consumer Healthcare – Steve Maidment

Senior Brand Manager, Demazin – Elise Hodgson

Please login with linkedin to comment

Clemenger BBDO Sydney Demazin

Latest News

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.