Clemenger BBDO Sydney’s social and content offering, Flare, has been appointed to Carnival Cruise Line’s digital account. It will work closely with media agency SPEED who take on responsibility for media strategy and buying.
Kara Glamore, vice president, Carnival Cruise Line Australia, said: “We are excited to work with a partner who we know is going to deliver the communication vision we have for the Carnival brand. Flare’s breadth of abilities will assist in focusing our content to drive impact with the customer.”
“The Flare team showcased a refreshing approach and intrinsic understanding of the needs of a multidimensional product offering, delivered in an agile manner. We are excited to embark on this new chapter in partnership with the Flare team,” added Cassandra Frelczak, Brand & Retail Marketing Manager, Carnival Cruise Line Australia.
Pete Bosilkovski, CEO Clemenger BBDO Sydney added: “With vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, we are all looking forward to adding a bit of fun in our lives. And no one does fun like Carnival. We’re excited to partner with Kara, Cass and Anton, to help develop a digital and social media program to get people excited about future family fun holidays. I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking.”
Lewis Steele, head of social at Clemenger BBDO Sydney, said: “The way things are across the country right now clients need solutions that offer flexibility, both in terms of how they produce creative and run their media. With Carnival we’ve developed an approach that will allow an unprecedented level of flex and optimisation for the brand. We can’t wait to produce the work and get it out into the world, it’s going to be a whole lot of fun.”
